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Probiotic,
superfood facials
Small batch, using "ugly" produce
Made fresh and flash-frozen
“Let food be thy medicine and medicine be thy food.”
– Hippocrates, 3rd century
We are doing so much more to our skin than is necessary for it to thrive. Consumers in the U.S. alone spend nearly $50 billion a year on cosmetic products, and that number is expected to grow. This results in a small army of products most of us keep, all promising to make our skin clear and glowing.
But this isn’t what’s happening. People in industrialized nations steadily report an increase in acne, eczema, and other inflammatory issues. Conditions such as excessive dryness, rosacea, and general sensitivity are on the rise year after year. Those of us in the wealthiest countries are having more problems with our skin than ever before in recorded history. Medical schools can’t churn out enough dermatologists to cope with demand.
This is all happening while we buy more supposedly wonderful products than ever before that claim to treat and prevent such ailments. Since the global market for personal care products is nearly 600 billion dollars, it’s safe to assume that what we’re being sold isn’t performing as advertised. Even worse, rather than just being ineffective, many are aggravating conditions like acne and dryness and kneecapping our skin’s ability to function normally.
Every time you scrub, exfoliate, or lather up with harsh cleansers, you strip away your skin’s natural protective barrier. That tight, squeaky-clean feeling? It’s actually a warning sign that your skin’s microbiome is compromised. Over time, this leads to:
Here’s what’s going on: when we overuse soap, shampoo, exfoliators, toners, and other cleansers, we strip precisely what our skin needs to protect itself from everything the environment throws at it. Then we try to mitigate the damage by dousing ourselves in more expensive and irritating products that we wouldn’t have needed in the first place if we’d just left our skin alone to do its thing.
The damage done has a cumulative effect; irritating and stripping the skin little by little until one day you have full-blown problems: acne, signs of premature aging, redness, irritation, etc.
For most of human history, daily washing was not the norm. It’s a relatively modern phenomenon. In the early to mid-20th century, soap and personal care product companies, like Procter & Gamble, launched extensive marketing campaigns promoting the benefits of daily bathing. Advertisements emphasized cleanliness, attractiveness, and health, creating a cultural norm around daily hygiene practices.
When bathing became widespread (ancient Romans were known for their communal baths and meticulous personal hygiene practices), soap typically wasn’t used – eschewed for plain water or oil that they would “scrape” off after soaking.
Of course, we need to gently remove substances like makeup, sunscreen, and deodorant, particularly before going to bed. And we are genetically wired to want to be clean. But over-washing and the use of harsher-than-necessary cleansers compromises the skin’s barrier function, disrupting the skin microbiome and inhibiting its ability to function the way it should.
And that is what we are here for – to make the case for doing less to skin overall, and shifting the focus away from being “clean” and toward being healthy and hygienic by nurturing the incredible milieu of organisms that call our skin home, our microbiome.
Lumanitas Facials are made fresh in small batches using whole, nutrient-rich superfoods—then flash-frozen to preserve their potency.
We keep things simple:
The first step to healthier skin? Stop over-washing.
Unless you’re removing makeup, stubborn mineral sunscreen, bug spray, or other tenacious foreign substances, warm water is often enough to cleanse your skin. Water naturally dissolves sweat, excess oil, and dirt without disrupting your microbiome. If you must use a cleanser, find an ultra-gentle, slightly acidic or pH-neutral cleanser with as few ingredients as possible. Always avoid:
What if your skincare worked with your skin instead of against it?
Lumanitas Facials are designed to do exactly that. By supporting your skin’s natural ecosystem, they help:
Our skin is the result of millions of years of evolution. It has evolved alongside the trillions of flora and fauna that inhabit it, and has been shaped by modern practices such as regular washing with soap. Just as the forces of nature have shaped the landscape of earth, evolution has shaped the way our skin functions in wondrous ways.
Your skin knows what it’s doing. It just needs you to get out of its way.
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